Combining
fixed and mobile services is a powerful combination. We recommend going for
at least platoon level, i.e., 30 gamers versus
30 gamers, that way you can run two simultaneous events.
Business in Brief
You can use your inflatables events, such as fetes, festivals and
sporting club celebration to drive business to your forest field. It
is a powerful combination.
Combined arms are a synergy of permanent locations offering the full
Battlefield LIVE experience and mobile battles at
busy events.
This is an excellent combination because at the mobile events,
the business is not only making money selling tickets; it is also driving
business to the permanent battlefields. It addresses the problem that some
fixed, especially forest fields have with high customer acquisition costs
(e.g. expensive advertising) when they are not at a venue with high passing
trade. This is a jugular issue, Battlefield LIVE is fantastic fun, however you have to find cost effective means to
communicate this to the general public, cost effectively; combined arms
achieves this goal.
Flexibility is the key to the combined arms approach, wherever and whatever
a potential customers needs are, it can be accommodated. Battlefield
Sports has pioneered this style of retail business, effectively cross
promoting from one form of the game to the other and back again.
Combined arms package provides material necessary to supply the Battlefield
LIVE experience in any of the following terrain types:
- Forest
- Urban (around buildings)
- Warehouses (indoor)
- Inside conference rooms or convention centers
- Tennis courts (especially for night fighting missions under
lights)
- Indoor sports arenas
- Sports Fields
With combined arms, the major markets are:
- Festivals, Fairs and Fetes
- Birthday parties @ fixed fields
- Corporate functions @ fixed fields and mobile
- Gamers, especially 13+
Given the scope of the operation, the logistic side is more complex
than the other business models.
Typically this sort of combine arms package has
approximately 60
Battlefield LIVE guns, 40 urban inflatables, accessories and business
package costs around about $95,000 with a recommended additional $14,000 be
set aside for your marketing budget.
