Orlando, USA, Friday, August 24, 2007 Battlefield Sports, the
world's leading manufacturer of gaming guns, has supplied combat
simulation equipment to Hard Knocks Orlando
for their new, fully immersive, combat simulation arena.
Now open to the public, gamers can live out their Counter Strike
fantasies via authentic military simulations in a purpose
built indoor urban-themed center.
Since its release Counter Strike has been the world's most popular
team-based first-person shooter game. Indeed the game's "office"
terrain has been one of its most popular maps.
Today, with Hard Knocks Orlando, gaming teams execute missions that
challenge them to defuse bombs, rescue hostages, protect VIPs, and
take on various other military/law enforcement scenarios.
The combat simulation facility's final cost was in excess of one million
dollars. The arena is regarded as the most ambitious and expensive
indoor live gaming field ever constructed. Covering more than 12,000+
square-foot, consisting of a warehouse combat zone and office
terrain. The urban battlefield is be complete in every detail --
desks, bookcases, signs, office chairs, down to the waste paper
baskets.
The walls of the Hard Knocks center are lined with an arsenal of
gaming guns individually engraved. Scores of M4s, M16s, Pulse
assault rifles and more, all have female nicknames. These gaming
guns
"shoot" infrared light, which is completely eye-safe and is the
spectrum of choice for military-grade combat simulation equipment.
These weapons have no projectile, meaning the experience is
pain-free and requires no safety gear.
Each weapon has a red dot scope and incorporates realistic size,
weight, and sounds.
The project was the brainchild of Joe Wheeler, who was a Disney
entertainment executive for five years, followed by a seven-year
stint as a leadership consultant, before quitting a year ago to
devote himself to Hard Knocks full time.
Joe got the idea by analyzing the drawbacks of simulated shooter
games like paintball and laser tag. He concluded that they were
expensive, painful, hot and unfair, but still brought in huge
dollars in revenue from enthusiasts.
“Our plan is to replace paintball and laser tag nationally. Hard
Knocks delivers pain-free, more realistic combat experiences indoors
with complete control of the environment. Our law enforcement
training and corporate team-building sales are far ahead of
projections, specifically because of those differentiators,” Wheeler
says.
Creating immersive entertainment is a combination of themed arena,
realistic gaming guns and game design. Hard Knocks has provided the
world's best themed arena while Battlefield Sports has to supplied the
world's leading gaming guns. Together these two have created the
world's best combat game experience. Hard Knocks has built on the
game design concepts of Battlefield Sports to tailor fantastic games
for the indoors.
According to Shaun James Browne, CEO at Battlefield Sports USA,
"Battlefield LIVE is one of those sports that excites everyone and
is something that everyone wants to try. We are looking forward to
taking Battlefield LIVE to a new level in Florida and the vast range
of guns and games from Battlefield Sports means that there is a
great choice of equipment available to suit everyone from the casual
gamer to the serious competitor.”
"Our style of combat levels the playing field while still delivering
a more robust combat experience,” explains Joe. “It promotes the
social aspect of gaming and combat sports.”
The new adrenalin sport of Battlefield LIVE is quickly gaining
popularity all over the world as one of the most electrifying and
beginner-friendly extreme sports around. Battlefield LIVE can be
played in just about any environment indoors or outdoors. But now
with the Hard Knocks arena, gamers can blow each away over all kinds
of obstacles, such as office desks, partitions, workstations and
more.
About Battlefield Sports
Battlefield Sports™ is the world leader in the development and
production of high powdered infrared weaponry for combat games.
Battlefield Sports™ manufactures, distributes and markets the
equipment, patent pending live gaming inflatables, and unique battle
missions for this leading edge hybrid of electronic sport and
entertainment. With representation in 27 countries and millions of
games played Battlefield Sports has revolutionized the combined
entertainment and exercise options for the video game generation.
Headquartered in Australia and offices in Los Angeles, Battlefield
Sports won numerous awards for excellence, including Exporter of the
Year 2005 (FNQ) and the Member of the Year (2007) of the Australian Technology Showcase.
Battlefield Sports sells about 85% of its products internationally.
www.battlefieldsports.com
About
Hard Knocks Orlando
Hard Knocks is the
latest innovation in live entertainment to hit Florida. Hard Knocks
has two 12,000+ sq. ft. indoor urban themed arenas used for combat
simulation missions for entertainment. Conveniently located near
University of Central Florida (UCF) they are open 7 days a week.
www.hardknocksorlando.com
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